The Ultimate Guide to Pricing

Put a STOP to the endless guessing and self-doubt.

Stop shooting in the dark.

Stop relying on random online numbers.

Stop selling yourself short.

With this complete and beautifully designed Guide to Pricing, you’ll get all the information you need to stop:

• Wondering...and wondering…and asking every copywriter you ever met to weigh in
• Second-guessing your quotes and feeling sick the instant you hit SEND
• Backtracking on your prices the minute your prospect says “What, so expensive???”

Instead, you’ll start:

• Pricing your projects smartly

• Relying on the guidance of a veteran copywriter

• Quoting with confidence

• Charge what you’re really worth

In this comprehensive guide to pricing, you’ll get pricing guidelines for:

Blog posts

Brochure copy

Web copy

Emails

Video scripts

Taglines

Name development

Retainers

Product descriptions

Packaging copy

Sales pages

Strategy sessions

Fundraising letters

Social media captions

LinkedIn profiles

AND MORE!!

The pricing ranges in this guide are the product of years of experience and dozens of projects — both my own and those of my colleagues.

So you never have to wonder again.

“No more second-guessing myself”

The Pricing Guide is one of the resources I turn to most often. No more second-guessing myself when it comes to trying to work out what to charge! That confidence is priceless.

— Chani Pollins, The Cartoon Copywriter

“It’s one of my most opened PDFs, period”

Not just because it’s super clear — but because it gives you tons of self- confidence: you CAN charge these prices and others are charging them too. No more wondering “what should I quote??" and then worrying that you've over- or (worse!) undercharged.

— Tamar Ansh, TamarAnsh.com

“I used to feel I was pulling numbers out of a hat; now I’m more confident, efficient, and profitable.”

You know what boggled me most about being a copywriter? Nope, not writer's block. Not the infamous feast and famine cycles. Not even client dilemmas. It was PRICING. Copywriter rates vary so widely; I felt like I was pulling numbers out of a hat!

Enter The Ultimate Pricing Guide. For every inquiry that comes my way, I pull up the PDF — and there it is: which factors to consider, the standard range of rates for this type of copy, and what should (and shouldn't!) be included in the price.

This PDF has made me a more confident, efficient, and profitable copywriter, and has drastically shortened my learning curve. Copywriters: you face enough challenges. Pricing will no longer be one of them with The Ultimate Pricing Guide.

— Rachel Grunbaum, TheCopyBuff.com

“It took all the guesswork — and stress — out of pricing”

"The Pricing Guide is the first doc I open before any sales call. Besides making me feel secure and confident in my rates, the guide gave me a good idea of industry standards so I was able to create my own rates for different services and packages. In short, the guide took ALL the guesswork out of pricing and helped me avoid a lot of unnecessary stress."

— Rachel Baum, Etcetera Custom Word Design